If you’ve just opened an Etsy shop or you’ve had one for a while, you may be looking for effective ways to market it. Have a look below to see five tips you can use to market your Etsy-based business.

1. Offer Free Shipping

Many people shopping online will be looking for a bargain, and items that are shipped for free are generally great bargains. You can subsidize the shipping fee and add part of it to the price of the item you want to sell so that you will be able to post it as a free shipping item without eating into your profits. When you do this, your shop will likely become popular as people will be happy to receive the items at a generally fair price. With just 25% of new businesses making it past their first year, according to the Bureau of Labor Statistics data, it’s important to give yours a boost any way that you can as long as you can still make a profit.

2. Use The Right Keywords

Since Etsy is on the internet, keywords are important to pay attention to as far as your listing goes. Put relevant ones in your item’s title and the description so that your listing ranks well. When you do this, you will reach many more people, and the more people you reach, the better chance you will have to make a sale. Take time to research the keywords that would make your listing easy to find for someone interested in it and you will soon have many more views as well as more sales.

3. Leverage Social Media

The social media app Tiktok, according to the BBC, has currently been downloaded more than two billion times and boasts over 800 million users. With statistics like this, it’s clear that you need to pay attention to social media and try to grow your shop on the different platforms that exist. You will get the best results if you grow a following on a social media platform that’s relevant to the products in your shop. This is because you will be able to find users who need or want what you’re selling. If you can afford to, you could also hire a professional who will know exactly what to do to help you reach a bigger crowd that’s relevant to you and therefore give you great results.

4. Create an Email List

The importance of an email list cannot be overstated in this day and age. If you have a blog, link it to your Etsy shop and build your email list. When you have one, you can send them offers and promotions so they can get the scoop on what you have to offer. Most of them will respond to your marketing and make purchases from your shop, and this traffic will help your Etsy shop to grow.

5. Pay for Etsy Ads

The final tip you can use as an Etsy entrepreneur is to pay for Etsy ads so you’re able to reach a wider market. It will be a hassle-free way of realizing the benefits of paid ads as you won’t have to think about the technical details that go into them. Keep in mind that marketing and public relations may be similar, but they’re not the same thing. This is because public relations helps to make sure that your company maintains a positive reputation while marketing simply promotes a service or a product.

When you follow these tips, you will most likely experience impressive growth in your Etsy shop and start to make more sales!